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Industry : Software, Mobile Applications, Creative Content
Because we’d like to help companies to grow to the next level of success, by utilizing IT and technology. We are the IT consultant and software developer.

Our Core Product(s) / Solution

- IT Consultancy
- Software Developer: Web System, Mobile Application
- Digital Marketing						

STORIES

BrandCodē - The Mobile App for Daily products

iTechSpark and BrandCare worked together to create BrandCodē (Android or iOS), an innovative mobile app that provides the end-user with promotional and product information by simply scanning the brand code (or barcode) and retrieving all of the relevant data.

The initial meeting with BrandCare was in October 2014. The BrandCodē app was completed on May 2015 and deployed in September 2015.

The Client & Industry

BrandCare Sdn Bhd is a Fast Moving Consumer Goods (FMCG) company based in Malaysia that services local, regional, and international products. Started in 2000 by its founder Shawn Ng, BrandCare specializes in packaging concepts, label design, package revamps, and promotional packs. It now services over 350 brands in retail markets across the region including Singapore, Hong Kong, Philippines, Thailand, and Vietnam.

Value for the Client

BrandCare received value-added branding from iTechSpark’s digital marketing strategy. The mobile app by itself would not have achieved this goal. The inclusion of BrandCodē was fundamental in differentiating BrandCare’s products and the promotion of the BrandCodē app.  After-sales services were also included such as gratuitous marketing and promotional events.

The true definition of success was whether or not we achieved client satisfaction. Ultimately, we were able to offer value to BrandCare by offering value to BrandCare’s clients. iTechSpark was able to provide a new platform for BrandCare clients to promote and build awareness about their products and brands to end users; BrandCare clients were able to collect users’ data and results of their product/brand on this platform; and BrandCare clients were able to showcase latest promotions to end users.

News & Views

Malaysia is the gateway to Asean Digital Marketing - iTechSpark